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10.0Mohammad Reza Kazerouni

Focus and Prepare

AAJManaging partner Abbas Kazerounian had an article published in this month's edition of The American Association of Justice's Trial Magazine. Kazerounian's article, "Different Uses for Focus Groups" highlights the benefits of focus groups beyond simply getting ready for trial. These benefits include: indications of how a jury might lean, what information potential jurors might find favorable for the plaintiff, and giving a client a realistic vision of how the case may fair.

In the article Kazerounian references a recent consumer case he had where his client had received racist texts from a debt collector. While Kazerounian and his team wanted to highlight how the text messages affected his client, the focus group was much more interested with whether or not the debt collector was apologetic and expressed remorse for the text messages. This caused Kazerounian and his team to shift their outlook on how to present the case.

"Trial is AAJ's award-winning national magazine for attorneys, law professors, judges and others in the legal community. Trial brings readers news of the latest legal trends and developments, informative articles about civil law practice, coverage of recent verdicts and settlements in a wide range of practice areas, and commentary and analysis on emerging legal issues."

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